阿鬼
很多公司都嘗試抄襲蘋果風格，推出自家的廣告，藉機引發宣傳效果。不過，這些公司的產品或許是與IT行業有關，可是今次IKEA想到的，卻是用蘋果風格去宣傳他們的IKEA 2015 Catalog，結果真的成功引起瘋傳。因為，在廣告中，他們還真的很詳細地說出實體書的功能⋯
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