阿鬼
香港人可能未必會對Super Bowl這麼熱情，但美國情況就完全不一樣。Super Bowl對當地來說，幾乎是每個人都會追著看。如今社交網絡這麼熱門，Facebook也為此推出相關政策，鼓勵大家在Facebook發表Super Bowl的意見或互動。
Facebook向一些公眾人物，甚至乎足球明星，發出相關的電郵，說明在Super Bowl期間發表相關的更新、相片甚至乎多媒體影片更新，Facebook就會增加其Reach數量。Facebook早前更改News Feed顯示規則，就算用家已like相關的Page，也未必看到他們的所有更新，亦即所謂Reach接觸不到所謂的目標讀者。Facebook因為Super Bowl而提升名人的Reach數量，亦即是讓更多人看到這些名人。
以下是原電郵內容：
Public Figure to provide:
Target of 5 – 10 posts during SB using #SB48. Posts should be mix of status updates, photos, and/or short form video. Post topics could include:
o Pre-game photo of your viewing party
o Questions to fan asking them who they thing will win the game
o Commentary on performance by National Anthem singer and/or Bruno Mars at Halftime
o Commentary on big momentum plays (scores, turnovers, penalties)
o Analysis of what you think the teams should be doing (e.g. “John Fox has to run a fake punt here to get the Broncos back in the game”)
o Commentary on funny SB commercials
o Congratulatory note to winning team/ specific players at end of game
· Encourage fans to upload comments with #FBSBWatch on your page or to their timelines and @reply to their comments
Facebook to provide:
· Amplified distribution on posts to your current FB Page fans via our internal organic and ad credit tools
· Exposure to new FB fans including:
o Fans of SB athletes you mention in posts (e.g. mention Russell Wilson or Richard Sherman and we show the posts to those fans)
o Fans of SB teams you mention in posts (e.g. mention the Broncos and we show the posts to those fans)
· Exclusive access to new FB Pages app to facilitate the posting via mobile and enable fan engagement
· Press partnership to highlight your participation in “Watch With” program and your FB posts
· Amplified promotion and features on Sports on FB Page
[來源：re/code]
