蘋果原本就Earth Day世界地球日推出一系列廣告,宣揚他們公司如何注重環保,沒想到從中會突然抽水。有網民發現,他們在某些地區的印刷廣告中,用上There are some things we want every company to copy一句,希望其他公司也抄襲蘋果的環保概念,擺明暗串Samsung。
廣告內文提到,在環保這個方面,蘋果鼓勵其他公司抄襲。因為當每間公司都學蘋果這樣注重環保,減少對環境的傷害,到頭來每個人都會受惠。雖然沒有寫到明是Samsung,但他們最近與Samsung打官司,自然很容易令人聯想在一起。其廣告原文如下:
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.
我們相信,Samsung對蘋果這樣做也不會太介意。因為Samsung在很早開始,就在廣告中擺明針對蘋果以及其他不同的廠商。不知道蘋果未來的廣告,又會否繼續抽Samsung水呢?
[來源:9to5mac]